Keep Your Website Fresh and Exciting

When your custom website is brand new, everyone is excited about it! You get the buzz circulating and users are flocking to your site to see what you have to offer. What about a month, two months, or six months after that? Is your small business website still fresh in the eyes of customers? If you have the mindset that your website is completely done after the official launch, you run the risk of your website losing its luster over time. What keeps people coming back to your website long-term?

A blog feature should be an essential part of your website. You should post to your blog at least once a week and keep the content dynamic and exciting. Think of your blog posts as conversations with the customer.

Offering methods for customers to voice their opinions will build a sense of community on your website. Discussion forums allow for two way communication and promotions offered for feedback are always fun for customers. (One example: go to our website and take our customer service survey to be entered to win a $100 gift card). You can even set up submissions for an updated logo design or slogan to really get the customers involved.

Small business websites should connect with social media such as Facebook and Twitter. Links on your website can appear in users’ newsfeed and remind them about what’s new in your company. You should also be sure your custom website has photos, graphics, and written content that is unique to your business and up-to-date.

Finally, adding features that offer information at no cost such as videos and webniars will let customers know you truly want them to be educated about your services. BeyondCustom Websites can implement all of these ongoing methods because we continue to work with you on a long term basis. Contact us today to integrate these dynamic features into your company’s website