The Internet
has changed how we gather information and revolutionized the way businesses
communicate with customers. In order to reach potential customers online, a
business has to have a website. If your business is small and has done well so
far without one, you might think: How
important is it, really? In 2013, it’s more essential than ever.
2.2 billion
people are online worldwide, and small businesses with a custom website
experience 39% greater revenue per year than those without websites. One reason
for that is 58% of customers are more likely to trust a company with a website
than one who doesn’t have one, and people are more comfortable finding out more
about a business through their website than through calling the business to ask
questions. A professionally designed, custom small business website gives
companies a chance to make a great first impression with new customers in a
cost efficient way that reaches a large audience.
Creating a
significant, successful online presence doesn’t stop there. It’s also very
important for businesses to have a mobile optimized version of their website. It
is estimated that by this year, more people will use their mobile phones and tablets
to access the internet than their PC or laptop. Mobile websites need to be
compact, fast loading, and especially designed for smaller screens. E-commerce
plays a big role in the mobile web experience: 63% of customers prefer mobile
sites for shopping and 50% of all product searches on a mobile device lead to a
purchase.
Once a small
business has a customized, functioning website, they need to be found online
for the website to be effective. That’s why it’s important to integrate GooglePlus Local Optimization. Google Plus uses features such as a map to direct
customers right to your door. Beyond Custom Websites helps businesses claim and
optimize their Google+ Local Page to make sure the 95% of customers who are performing
local searches find their business with a strong, search engine friendly online
presence. Beyond Custom Websites offers complete website design services and do
all the work, from layout to content creation to search engine optimization.
Our experienced web experts leave nothing out and build a continuing
relationship with clients.
