A Custom Website is a Must-Have in 2013!

The Internet has changed how we gather information and revolutionized the way businesses communicate with customers. In order to reach potential customers online, a business has to have a website. If your business is small and has done well so far without one, you might think: How important is it, really? In 2013, it’s more essential than ever.

2.2 billion people are online worldwide, and small businesses with a custom website experience 39% greater revenue per year than those without websites. One reason for that is 58% of customers are more likely to trust a company with a website than one who doesn’t have one, and people are more comfortable finding out more about a business through their website than through calling the business to ask questions. A professionally designed, custom small business website gives companies a chance to make a great first impression with new customers in a cost efficient way that reaches a large audience.

Creating a significant, successful online presence doesn’t stop there. It’s also very important for businesses to have a mobile optimized version of their website. It is estimated that by this year, more people will use their mobile phones and tablets to access the internet than their PC or laptop. Mobile websites need to be compact, fast loading, and especially designed for smaller screens. E-commerce plays a big role in the mobile web experience: 63% of customers prefer mobile sites for shopping and 50% of all product searches on a mobile device lead to a purchase.

Once a small business has a customized, functioning website, they need to be found online for the website to be effective. That’s why it’s important to integrate GooglePlus Local Optimization. Google Plus uses features such as a map to direct customers right to your door. Beyond Custom Websites helps businesses claim and optimize their Google+ Local Page to make sure the 95% of customers who are performing local searches find their business with a strong, search engine friendly online presence. Beyond Custom Websites offers complete website design services and do all the work, from layout to content creation to search engine optimization. Our experienced web experts leave nothing out and build a continuing relationship with clients.