Beyond the Basic Pages

Most websites have pages that are the standard norm: Home, About Us, Products and Services, Photo Gallery, and a Contact Us page. These are essential pages and a good structure for your site to have. However, not only can you customize the content and design of your website, there are pages you can have that go beyond that to personalize the website for your business.

Blog Page or Link: A company blog is a good way to communicate with your customers and share inside knowledge about what you do. It will keep people coming back to your website to see the latest posts and in turn, learn about what’s going on in your business right now. People can leave comments, which is a good way to get feedback and get the customer involved. You can build a blog page within your site or you can link your website to external blog on a site like Wordpress or Blogspot.

Testimonials: If you have regular customers who are happy with the work you do or you remember a particularly good experience, ask them if they will give a testimonial and have a testimonial page included in your website. This builds your company’s reputation and will give users real, positive stories to compare with any reviews they may have seen on another site.

Events: If your company has regular community events or gets involved with projects that go on in the community, you can feature an events page on your website. It can be a calendar or list format—you can even post images of flyers or ads if you have them. If there are any past events where you took photos, you can include those here as well. An events page will show your involvement in the community and give people an opportunity to participate in these events, if possible. People enjoy hearing about news and it will help your company stand out.

Staff Biographies: A well established business with employees that have been with the company for a long time puts confidence in potential customers and gives them a feeling of security. You might want to have a page of staff photos with a brief paragraph about their position with the company and their personality. This will help people get to know you as individuals and make them feel more comfortable interacting with you.

Beyond CustomWebsites can create as many pages and whatever type of page you want for your small business website. We make sure your website projects a unique image about your business and makes you memorable so customers keep coming back. Contact us to get started building a website personalized for your company.