Creating an Effective About Us Page

When considering what pages you would like your website to have, you will most likely choose to have an About Us page. Your first thought might be that the most difficult page to design and provide information for will be the products or services page. Actually, many people can easily list their products and describe their services but aren’t sure what they would like to include on their about us page. So how can you work with your designer to create an effective About Us page that serves the right purpose?

The first thing to remember is that an About Us page is not intended to sell anything, but rather to gain the trust of potential customers. You want to express why you do what you do, including your vision and how your business began. You don’t want to replicate the home page—not only is that boring for your viewers, but it does your website no favors by duplicating written content or images.  Instead, tell a story. You can create a timeline from the start of the business until the present. The About Us page is also a good place for staff profiles. These create a professional and personable impression of your business, increasing the customer’s confidence in your company.

Within the content, feel free to make a joke, brag a little, and point out what makes you unique.  If you want to link to your blog or social media sites, this is the place to do so. You can also post videos on your this page. The bottom line is, don’t overlook the importance of your About Us page and don’t despair about figuring out what to say. Provide as much of this type of information for your web developer as you can and work with them to develop the page so that it means these desired goals: gaining trust, expressing why you do what you do, telling a story, and creating a personal connection.

Beyond Custom Websites has created thousands of successful, interesting, and original About Us pages. We will work with any information you give us and ask the right questions to prompt you for more information that we may need. Our search engine optimization, copywriting, and HTML experts will work together to create not only the perfect about us page, but an entire small business custom website that gets you found in search engines. We write relevant content, create one-of-a kind layout with easy navigation, and include calls to action, links, and other features to get your customers invested in your products and services. Find out more about Beyond Custom Website’s custom web design services for small businesses on our website.