From Print to Website: Repurposing Your Content

Marketing your business online has never been more important than it is now. Your website, blog, and online ads send a loud message to your customers. That doesn’t mean you stop handing out business cards and creating brochures--print materials still have a valuable place in getting the word out.

However, if you’re in the development stages of building your website and landing pages, you have to refer to what’s on your printed materials to build website text. How do you repurpose content that’s on paper to function most effectively on the Internet? You can’t simply cut and paste from other documents to create your website’s content. Here are some things you need to know about what makes successful online content.

As much as you wish they would, people will not take the time to read interesting, but long stories when they go through your website. They want to get information about your company as fast as possible and move on. Keep your online content action-orientated with messages that engage the user. They want to know who you are, what you do, and how to contact you. Pick out only the necessary information in your print material to use for a web page.

Key phrases and facts should be highlighted in a bulleted list and content grouped into logical sections. Headings will guide users on how to navigate through your website. A website should be a dynamic form of advertising, so you don’t want anything on it, including text, to fall flat. Succinct phrases, bold graphics, and easy navigation should all be integrated into a successful website.

Beyond Custom Websites has expertise in content writing,web development, graphic design, and search engine optimization. We’ll make sure that not only your website’s text grabs your customer’s attention, but your photos, graphics, and navigation features as well. Our small business websites deliver your company’s complete message in an esthetically appealing and efficient way. Contact Beyond Custom Websites today to see how our team of web experts can create the perfect small business website for you!

Can You Design your Small Business Website Yourself?

Search for “design my own website” and several pages of results will come up, telling you how fast and easy it is to create your own website, using a WYSIWYG editing tool (What You See Is What You Get). While self-editing software is useful, is that enough? Can you really design a small business website by yourself?

Unless your business is a custom website design company, the answer is: no, not a website that will get found. Do-it-yourself website design just doesn’t cut it for a small business. You need website hosting and professional search engine optimization so that potential customers will find you in search engine results.

Your small business website is often the first impression your business will make with customers. Therefore, you need a website that is aesthetically pleasing, clean, and professional because that’s what customers expect. Building credibility depends heavily on getting your website found and designing the website they will find in a professional and engaging way.

User friendly navigation is another must-have for a successful small business website. Websites that cause the visitor to click around several times to find information or force them to scroll through unnecessary content to find what they need get abandoned. If a website is confusing to use or takes too much time to get through, your potential customer will find another site—your competitor’s site.

Finally, an appealing small business website, hosted by a website hosting service, with search engine optimized keywords and simple navigation will have easy to find contact information. Potential customers will want to know right away how they can reach you, so simple contact forms and contact info on the home page are essential.

If you’re thinking: That sure seems like a lot of work. I have a business to run—you’re absolutely right. So why take the time to research, create, and maintain a website for your small business yourself when Beyond Custom Websites can create one for you? Beyond Custom Websites, made up of a highly talented team of experts, will do everything needed to give you a professional, high-functioning website that will increase your sales. Their experts in website development, graphic design, content writing, and search engine optimization will consult with you to learn all about who you are and how to create the best unique website for your company. Then BCW does all the work for you while you focus on running your business. BCW website design is always ready to help businesses of any size create a professional website that works.