Search for “design my own website” and several pages
of results will come up, telling you how fast and easy it is to create your own
website, using a WYSIWYG editing tool (What You See Is What You Get). While
self-editing software is useful, is
that enough? Can you really design a small business website by yourself?
Unless your business is a custom website design
company, the answer is: no, not a website that will get found. Do-it-yourself
website design just doesn’t cut it for a small business. You need website
hosting and professional search engine optimization so that potential customers
will find you in search engine results.
Your small business website is often the first
impression your business will make with customers. Therefore, you need a
website that is aesthetically pleasing, clean, and professional because that’s
what customers expect. Building credibility depends heavily on getting your
website found and designing the website they will find in a professional and
engaging way.
User friendly navigation is another must-have for a
successful small business website. Websites that cause the visitor to click
around several times to find information or force them to scroll through
unnecessary content to find what they need get abandoned. If a website is confusing
to use or takes too much time to get through, your potential customer will find
another site—your competitor’s site.
Finally, an appealing small business website, hosted
by a website hosting service, with search engine optimized keywords and simple navigation
will have easy to find contact information. Potential customers will want to
know right away how they can reach you, so simple contact forms and contact info on the home page are essential.
If you’re thinking: That sure seems like a lot of work. I have a business to run—you’re
absolutely right. So why take the time to research, create, and maintain a
website for your small business yourself when Beyond Custom Websites can create
one for you? Beyond Custom Websites, made up of a highly talented team of experts,
will do everything needed to give you a professional, high-functioning website
that will increase your sales. Their experts in website development, graphic
design, content writing, and search engine optimization will consult with you
to learn all about who you are and how to create the best unique website for
your company. Then BCW does all the work for you while you focus on running
your business. BCW website design is always ready to help
businesses of any size create a professional website that works.
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