From Print to Website: Repurposing Your Content

Marketing your business online has never been more important than it is now. Your website, blog, and online ads send a loud message to your customers. That doesn’t mean you stop handing out business cards and creating brochures--print materials still have a valuable place in getting the word out.

However, if you’re in the development stages of building your website and landing pages, you have to refer to what’s on your printed materials to build website text. How do you repurpose content that’s on paper to function most effectively on the Internet? You can’t simply cut and paste from other documents to create your website’s content. Here are some things you need to know about what makes successful online content.

As much as you wish they would, people will not take the time to read interesting, but long stories when they go through your website. They want to get information about your company as fast as possible and move on. Keep your online content action-orientated with messages that engage the user. They want to know who you are, what you do, and how to contact you. Pick out only the necessary information in your print material to use for a web page.

Key phrases and facts should be highlighted in a bulleted list and content grouped into logical sections. Headings will guide users on how to navigate through your website. A website should be a dynamic form of advertising, so you don’t want anything on it, including text, to fall flat. Succinct phrases, bold graphics, and easy navigation should all be integrated into a successful website.

Beyond Custom Websites has expertise in content writing,web development, graphic design, and search engine optimization. We’ll make sure that not only your website’s text grabs your customer’s attention, but your photos, graphics, and navigation features as well. Our small business websites deliver your company’s complete message in an esthetically appealing and efficient way. Contact Beyond Custom Websites today to see how our team of web experts can create the perfect small business website for you!