How Videos Can Benefit Your Website

You’ve already heard all about custom websites for your small business and mobile websites.  One great feature you can put on your website is videos. Video is the most straightforward form of media—the camera cannot lie. It allows you to visually display what you do and show you are up to date and tech-savvy. They can be linked to YouTube or incorporated directly onto your website. Here are a few ways video can benefit your website and your business.

Engaging promotional videos on a company’s website have been proven to increase conversion rates by up to 200%. More than that, 52% of all web traffic is video, so people are interested in watching!  Over 70% of visitors will watch your online video. Internet surfers spend an average of 73 minutes per month viewing short videos. Videos are so effective because the information is coming directly from you. Think about it: written text is great, but even in first person, it’s almost like a secondary resource to find out about who you are and what you do. With your customized video, you’ll be telling them that yourself.

The options for what you want to showcase through your video are almost endless. Give customers a tour of your facilities, demonstrate a new product or service, highlight a promotion, or profile one of your best employees. You could even record live footage from a company event. The length and number of videos is also up to you—create as little or as much material as you want to build a marketing campaign. This type of advertising can really connect you to your customers because they can put a face to your name and feel as though you are speaking directly to them (because you are).

Beyond Custom Websites will upload any video you provide for us through YouTube or other links to your website. BCW also has connections to get a video produced for you, so if you’re interested, talk to us. The online presence we build for small businesses is multifaceted to maximize your growing revenue.