Which comes first, the social media page or the website?
Most small businesses create one and somewhere down the line, remember they
should create the other. While a custom small business website can stand on its
own, having a web presence both through a website design and a social media
page creates the full package. How can you direct potential customers to your
social media page from your website and what can you do to ensure you efforts
on Facebook, Twitter, and other social networks are effective?
In addition to intuitive navigation, industry specific
content, graphic design, and more, Beyond Custom Websites includes buttons on
your website that link to any of the social media pages you have: Facebook,
Twitter, Google Plus, etc. We also help you develop your social media pages by
posting images, links, and updates on your page that promote your business,
link back to your website, and other relevant sources for your company. By
working with Beyond Custom Websites to create a unique website, you build the
foundation for credibility and increased visibility not only on social media
networks, but major search engines as well. Our expert web team will work with
you from the consultation to the mock up to the completed site that goes live,
gaining your approval at every step.
It’s important for small businesses who are managing their
social media business pages to keep three areas in mind: sales and promotion,
company info, and general info. These are the categories you want your posts to
fall under and its best to have an even mix of these three types. If you are
running a limited time in-store sale that would be something to post about— but
the mistake some companies make is only writing posts that attempt to promote
sales, which will cause people to lose interest in your page. They are also
looking for general info: posts that provide resources for solving problems
related to your industry, services, or products. When potential customers see
you are willing to help them out through social media, they may contact you to
use your business because you seem more credible. Company info doesn’t necessarily
discuss marketing or sales, but can include when you hire new team members or
open a new location, change your logo, start a new blog, and other news. These
posts show visitors you want to keep them in-the-know.
Beyond Custom Websites can offer guidance on social media
management in addition to our other expert services. In addition to your
customized website, we offer entrepreneurial business expertise, search engine optimization,
website usability, ongoing updates and changes, and more to meet your web
design needs.
No comments:
Post a Comment