Wednesday, June 5, 2013

Social Media and Your Website



Which comes first, the social media page or the website? Most small businesses create one and somewhere down the line, remember they should create the other. While a custom small business website can stand on its own, having a web presence both through a website design and a social media page creates the full package. How can you direct potential customers to your social media page from your website and what can you do to ensure you efforts on Facebook, Twitter, and other social networks are effective?

In addition to intuitive navigation, industry specific content, graphic design, and more, Beyond Custom Websites includes buttons on your website that link to any of the social media pages you have: Facebook, Twitter, Google Plus, etc. We also help you develop your social media pages by posting images, links, and updates on your page that promote your business, link back to your website, and other relevant sources for your company. By working with Beyond Custom Websites to create a unique website, you build the foundation for credibility and increased visibility not only on social media networks, but major search engines as well. Our expert web team will work with you from the consultation to the mock up to the completed site that goes live, gaining your approval at every step.

It’s important for small businesses who are managing their social media business pages to keep three areas in mind: sales and promotion, company info, and general info. These are the categories you want your posts to fall under and its best to have an even mix of these three types. If you are running a limited time in-store sale that would be something to post about— but the mistake some companies make is only writing posts that attempt to promote sales, which will cause people to lose interest in your page. They are also looking for general info: posts that provide resources for solving problems related to your industry, services, or products. When potential customers see you are willing to help them out through social media, they may contact you to use your business because you seem more credible. Company info doesn’t necessarily discuss marketing or sales, but can include when you hire new team members or open a new location, change your logo, start a new blog, and other news. These posts show visitors you want to keep them in-the-know.

Beyond Custom Websites can offer guidance on social media management in addition to our other expert services. In addition to your customized website, we offer entrepreneurial business expertise, search engine optimization, website usability, ongoing updates and changes, and more to meet your web design needs.

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