Once you have a custom website that looks great and provides
a wealth of information about your business, you’re done right? You can sit back, relax, and let the world
enjoy your site. That may be true for a
little while, but the work isn’t over. It’s important to update your custom
website on a regular basis. What you should update on your site and when varies
for each business, but the why is fairly universal.
When you change the prices of your products and that
information is included on your website, you should update the prices right
away. If a potential customer sees one price on the website, but is quoted a
different price when you meet with them, they will feel mislead. When you get a
new line in, you can showcase these products by updating the page with new
information as soon as possible. Visitors to the site will feel excited that
you keep them in-the-know. If your small business custom website has a staff
page and you hire someone new, get their bio on the site as soon as you can.
Other updates can include coupons, menu items, new portfolio photos, and new
press release information. It’s also a good idea to periodically change up the
wording in your content to keep it fresh in the eyes of search engines. A
successful website requires some maintenance in the long run to continue to get
the best results.
Updating your website is important because it keeps people
coming back to see what’s new. Even if they don’t need your services right now,
they will be reminded of your business for the near future. Search engines will
find the new updates you made to your website and renew the high ranking in
results—essential for new customers to find you. As technology and trends
change, both the look of your website and the company information can adapt
with them, maintaining your credibility and proving your company can grow and
change to fit customer needs.
Beyond Custom Websites has ongoing relationships with all of
our small business website customers. Some website design companies charge
hundreds of dollars even for one small change. Beyond Custom Websites will make
updates and changes to your website for free. They are unlimited for as long as
you work with us. We’ll do all the work and you see the results. We know the
importance of website management and we complete your changes quickly. Beyond
Custom Websites gets things done right the first time and enjoy working with
businesses long term. Contact us today to find out how we will give you a
successful website that grows and evolves as you do.
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