Does Your Website Need a Makeover?

So your small business has a website—it has for quite a while now. Lately, however, you may have noticed less traffic and when you visit your site, the feeling you get is more irksome than inspiring. You may be scratching your head and wondering: does your site need a simple update or is it time for a redesign? Does your website need a makeover?

If you are considering a fresh start, here are some points to help you finalize your decision. Does your website function fully on mobile devices such as smart phones and tablets? Do you have a mobile version of your site? With more and people accessing the web from everywhere but their computer, it’s important to be visible on the mobile web to reach a wider audience. Some companies don’t make even small updates to their website because it is difficult to do. Whether than means you don’t have the time, you don’t have the knowledge or access to complete these updates, or any other reason, it’s best to figure out why and then obtain the resources to make these updates. Website features such as buttons, external links, and videos are great for dynamic customer interaction. However, they need updating to stay current and function optimally. If a major feature on your website no longer works or takes the user to a broken link, they are no longer beneficial to your website.

When you type your URL into your browser, how long does it take to load? If the answer is more than a few seconds, you may want to rethink the structure of the content. Internet providers do have data storage limits and the more balance your site has between rich content and efficient storage space, the better. How about elements of your site which lead to an error message when clicked on? While these issues are usually easy to fix, it could indicate a space that needs better organizing. Finally, internet users will look at the copyright date in the header or footer. Does it read 2011 or earlier? If so, this suggests you don’t update your site often and the site begins to lose credibility.

Beyond Custom Websites assists all types of small businesses with the redesign of their existing website. We can work with you to pinpoint any issues your site may have while retaining unique and effective elements for your redesigned site. Our team of web developers, graphic designers, copywriters, and marketing experts can not only give your website a fresh, cutting-edge new look, but also maximize its usability for 2013. Beyond Custom Websites designs new and updated websites that are search engine friendly and completely customized to the customer’s specific vision. Redesigning your website will give your customers a new perspective on your business and increase your profitability. See what we’re all about-we are excited to work with you.