Do I need a Facebook page for my business?

Facebook currently has over 900 million active users worldwide. The growth of this social media platform gives small businesses access to consumers for a low cost and offers the opportunity for interaction and analysis of marketing techniques. But does your business really need a Facebook page? Will your customers benefit from “liking” your page, therefore receiving all updates from your page in their newsfeed?

An important way to determine the value of a Facebook page for your business is to know your customers. Is your primary target audience active on Facebook? If you market to young children, older adults, or a small niche market, there will probably be fewer customers who will see your Facebook page.  Second, think about whether or not a Facebook page will be useful for your customer. What value would your Facebook page bring to your customers? It may differ depending on if you are a clothing store, restaurant, insurance company, or marketing firm. Finally, before you launch a Facebook page, be sure you are committed to maintaining it. You need to have a plan for posting regularly, deciding what to post, and monitoring positive and negative comments from your customers to respond appropriately. If you don’t have the time or resources to manage a Facebook page, you may want to hold off on it.

A Facebook page can help you build a community through posting useful links, asking fans of the page to contribute comments, organizing contests and promotions, providing a place to leave feedback and offering incentives for customers who are active on your page. It will help your SEO because it will provide another venue for your company to show up in search results. If your close competitors already have a Facebook page, you may want to have one as well to maintain credibility and stand apart from them. Ultimately, the choice to have a Facebook page or not is up to you. Remember there are other social media networks (Google Plus, LinkedIn, and Twitter) that can provide unique features. It’s a good idea to explore them all and determine which social networks will be the most beneficial for you before creating these pages.

If you already have a Facebook page or know you want to create one, Beyond Custom Websites will create social buttons on your custom website and link your social media pages to your site. You can also put a link to your website on your Facebook page. In addition to social media integration, we offer real-time technical support, complete SEO strategies, unlimited updates and changes to your website, and so much more. Beyond Custom Websites can offer entrepreneurial expertise and help you decide what to post on your social media pages. Visit our website to learn more and start working with us.