Engaging Customers on Your Website

Once you’ve set up an expertly designed custom website, you can sit back, relax, and let the leads pour in-right? There is a bit more to the success of your website than the initial creation alone. You need to find ways to engage your customer and keep them coming back to your website over time. If there is no attention getter or interactive feature, your customers may get bored or put your website on the back burner after the first visit or two. What are some features you can incorporate on your small business website that will bring people back in the future?

One idea is to offer downloadable content. This can be a news article, products report, coupon, checklist, or list of usage tips relevant to your company. Having something they can refer to offline not only helps them remember you, but makes them feel valued because you offered them a resource that helps them solve problems and make decisions.

Another engagement feature could be inviting visitors to subscribe to your blog or newsletter. This will give them the option to receive weekly updates on the latest happenings in your business. Creating a short survey to better identify a customer’s need will show you value their time and can handle specific requests.

Offer website visitors a free sample, gift, or coupon. Everyone loves free stuff. Choose something appropriate to the products and services you offer such as a $10 gift card, 30 day free trial, or small gift with purchase.

Other ideas to engage your website visitors include allowing customers to zoom in on products to view details up close, including promotional videos on your site through YouTube, and engaging visual features in your photo galleries. Finally, providing a submission form for testimonials and feedback is sure to let customers know they are important to you.

If you want a website that has features that will keep your customers coming back, Beyond Custom Websites can create a custom website that will incorporate as many of these features and more as you need. Our intuitive navigation, modern, colorful graphics, relevant keyword content, and excellent customer service will compliment these features created uniquely for your business. Find out more on our website.