Goals Small Businesses Have for Their Website

When a small business decides to purchase a new website, they do so for several reasons: they need to update an existing site, they need to build their presence on the web, they want to modernize their business, etc. They also with their web developer come up with goals for their website—what benefits they hope to get for their company by building a custom website. What do most people expect or want to see from their website?

The two main goals for most business websites are to generate leads and make sales. This is true for product and service based companies. As for non-profits, they are still interested in generating leads because it is important for building relationships in the community and beyond. To reach these goals, a small business custom website needs the components that lead up to lead generation and increased sales.

The first thing a custom website should do is get the viewer or potential customer’s attention. Search engine optimization, strong content, and social media integration are great ways to do this. It doesn’t hurt to have a smooth, colorful logo and a slideshow of images that represent your business, either. Small businesses can monitor the success of these features through analytics and determine what is working well for the company.

Once your website has the viewer’s attention, you want to build their trust. Having easy-to-use navigation and an organized layout is an important first step. Then you want them to email you—after they contact you initially, they will be in your database for you to reach out to them in the future. Video demonstrations and testimonials from existing employees and customers will assure them that your business is the real deal. After trust is built, then a small business wants to get conversions. Landing pages on their custom website can do this and it’s best for each one to focus on one offer. Call to actions will direct people to you and that’s when you can ask for the sale.

Beyond Custom Websites knows what small businesses need from their website---it wouldn’t be a worthwhile investment for us or the client if we didn’t meet their needs. Through a team of experts in web development, graphic design, content writing, SEO, and entrepreneurial business expertise, we make sure your website generates more leads for your business and increases your bottom line sales. Beyond Custom Websites interacts with the customer in real time to get their feedback and approval at each step in the website creation process. Then we maintain an ongoing relationship with you so you can update and change your website at anytime for free! We are accountable to you and don’t nickel and dime our customers—instead, we offer a one-of-a-kind website for a clear-cut, reasonable cost that is sure to add to the success of your company’s marketing. Contact us today and find out how we can offer you a website that works.