How to Get the Most Out of Pinterest

Pinterest is quickly making a statement in the world of social media. It is not uncommon for someone to create a Pinterest page and then never use it, either because they don’t have time or they aren’t sure what to use it for. However, Pinterest can be a fun and useful tool when used correctly.

It is a great place to get some inspiration on almost every subject from cooking or fitness, art, fashion, or custom web design.  You organize and share things you create by uploading files or things you find elsewhere on the internet by creating pins. You can have multiple Pinboards for different topics and browse and follow anyone else’s pins. This can become a place of endless possibilities for small businesses and individuals to share their resources, offer tips, promote sales, and show their portfolio. A feature of Beyond Custom Website’s sites is a Pinterest button that connects your page directly to your one of a kind, custom website, encouraging visitors to check out both. Here are some specific tips to make the most of out of this social media resource.

While you want to build the posts on your page, don’t over pin. Posting 20 to 30 pins at once or about the same topic may cause people to un-follow your boards. Why? Say a person is following 75 people and 10 of those people over-pin regularly. Then this person will only see pins from those 10 people about the same subjects, get annoyed, and stop following that board. So mix up the subject matter of your posts and pin only a few things at a time. On the other hand, it is good to re-pin posts you like and other may return the favor, gaining you more visibility. For small businesses that have a website and a Pinterest page, do not over advertise. It’s ok to market somewhat, but users want to feel inspired not like they are being sold to. If you have clients or partners you work with, make some of your pins about them. Finally, link to the source to give credit to great pins that weren’t authored by you and read the terms of service—not only does it reflect poorly on you if you accidentally violate them, but people can end up using your images or content without your permission.

Beyond Custom Websites offers entrepreneurial expertise and social media integration and assistance in addition to all the other features associated with getting a custom website from us. We create your website layout, logo, and provide industry specific content and photos or use those you provide for us. We also offer Search Engine Optimization, copywriting, unlimited technical support in real time, and more. Contact us and find out how we can assist you with your social media networks including Pinterest and give you all the tools you need to create a successful, influential web presence.