Why Businesses Don’t Have a Website

Even people who are far removed from web design hear about websites all the time. Commercials say “visit our website at…”, emails advertisements link to websites, banner ads point us to a company’s website, and so on. The first time you hear about a company, you say to yourself they have to have a website, don’t they? Surprisingly, fewer companies have a website than you think—50% or less in fact. So if everyone’s talking about websites and it’s so important to have a website, why don’t more companies take the plunge and get a functioning custom website that they need?

A big reason is their own hesitation—they talked to a few web companies, but only because they wanted options. They don’t feel comfortable actually moving forward to create their site. It’s important for small businesses to get over their fear and put their trust in a reliable web design firm so they can begin building a presence on the web and increasing sales. Time is money. At this point in the process, they may not make a commitment to get a new custom website because they couldn’t find a match with a web development company.  It may be that the company doesn’t offer enough services, the cost is too high, or their process is not explained well to the potential customer.

Small businesses don’t get a website if no one they speak to addresses the problems associated with not having a website or having a website they aren’t happy with in a way that warrants their investment. Web design companies need to listen carefully and address concerns even before they make the sale rather than focusing only on their proposal. On the other hand, many small business owners are not aware of what they’re missing out on by not having a website and being visible online. It’s important to explain the benefits of a custom website at the early stages of the process. They may also feel that their needs and pain aren’t strong enough to take action, but the website designer’s solution should seem valuable enough to convert the prospect into a customer.

Beyond Custom Websites is different from other web development companies. We know all the statistics about small businesses who have websites and those who don’t, why you need a mobile website, and how our digital product packages have lasting impacts on the bottom line sales of our customers. We show them that we are reliable by doing what we say we’re going to do, listening to our customers, picking up the phone, and working in an efficient manner. BCW doesn’t just create websites, we integrate SEO, design mobile websites, manage and link social media to the website, and create industry specific content as well as logos and images. We sit down with customers one on one to uncover their specific needs, wants, goals, and concerns. We educate our customers on why having a website is so important: to get found in search engines, grow their customer base, increase sales, and build a positive online reputation. We offer customers free updates and changes, technical support in real time, and maintain ongoing relationships with our clients. Our web design solutions are one of a kind and tailored to each individual business. Check out Beyond Custom Websites and see that we mean what we say—our custom websites are websites that get results.