How Ecommerce Trends Affect Your Business and Your Website

People love to shop online. It’s convenient, fast, and you have access to endless brands and products without leaving your home. In fact, people love online shopping so much, ecommerce sales increased by 33 billion in 2012 from 2011. While travel arrangements make up more than one third, retail e-commerce sales aren’t far behind. Big names such as Amazon are a great source to find what you need on the World Wide Web, however, businesses can set up their own e-commerce integration. Online shopping occurs on mobile phones as well: over 37.6 million people in the U.S. are mobile buyers. So what are the benefits for small business to have their products available on their website? Is it worth the effort?

As you can imagine, online purchases reach their peak during the holiday season. With so much planning going on, it can save customers a lot of time if they can order online. They can ship gifts directly to family and friends who live far away, ensuring they receive it in time. Shopping online allows the customer to compare prices, styles, and features online without the pressure of sales associates persuading them to go one direction or the other. If your website has good product descriptions and photos, customers will be more likely purchase from you. E-commerce integration also enables painless, guilt free returns. When you build a custom website for your business, your web developer can easily include an ecommerce purchasing system that is easy to manage and cost-efficient to create. By making your products available to order directly from your website, you are opening up a whole new customer base which is sure to increase sales and create new opportunities.

Beyond Custom Websites has built e-commerce features for many small businesses from jewelers to clothing stores and more. In addition to other custom website components such as logo design, unique navigation, keyword rich content, and image galleries, BCW includes ecommerce with any website design per the customer’s request. Beyond Custom Websites professional web development team will work with you to include product information, pricing, and photos on your products page, making them available for purchase and customizing your ecommerce features to fit the needs of your business.  BCW’s experts perform quality control testing on each website before it is considered complete and our unlimited technical support can answer questions and provide solutions at any time. Contact us to find out more about how ecommerce integration will benefit your business.