What Makes a Great Company Logo?

One of the staple marketing components of any small business is their logo. It identifies a business as unique from any other small business, it’s versatile for use on any type of marketing material, and it shows the company’s personality while revealing creativity. Established businesses have a logo that they may tweak every now and then while new businesses may still need to design a logo. Sometimes, this is because have no idea where to start. Developing a custom website and designing a company logo can be a process one in the same, so what makes a great company logo?

First, let’s cover the bases and mention what a logo should not do. A logo shouldn’t use really thin lines as they make disappear or break up in when used in some formats. While creativity is synonymous with a logo, it needs to be meaningful and clear rather than abstract. Customers need to easily recognize shapes and icons or else they won’t understand it.  However, be innovative rather than obvious—clichés don’t reflect well on the business. When choosing a font, stick to solid, well-known fonts that have been around for awhile to avoid outdating in the future.  Finally, focus on the effectiveness over the attractiveness. It should be both, but a cute logo that says nothing about your business is irrelevant.

A successful business logo needs to look crisp rather than pixilated at any size. Also keep in mind that your logo may be printed in black and white in some cases, so a black and white version of your logo is good to have on hand—which means you can’t rely on color alone for effectiveness. Not unlike a hit song, a good logo should have a “hook”, an element that is unique and ties it all together. The logo should be as direct as possible without a lot of “fluff”; over doing the design is possible as well. The best logos also make a statement about the business.

Beyond Custom Websites offers logo design and entrepreneurial business expertise to all of our customers. Give us ideas to start with and our professional web development team will put their graphic design skills to work to design a unique logo for your custom website. This is just one of the many services we offer, including keyword integration, branded email accounts, e-commerce, and more. Talk to the team at Beyond Custom Websites and find out how we can create a great logo and a successful custom website for you.