Click Here! Learn More! Get Started!:Call to Actions

A call to action: this is probably one of the most used and yet, poorly defined phrase in web design and marketing. A call to action is a short phrase, usually placed inside a button that urges the viewer (aka, the potential customer) to take action of any kind. These serve as a jumping off point to using a company’s products and services. A well-crafted call to action can generate a lot of new business and spark continued interest where it may otherwise stop short. What are some examples of calls to action? How many do you need? Is a button enough or do you need to surround it with relevant graphics and marketing text?

A call to action can be as simple as header text, such as “Call today!”, or an email address that is a live link to Microsoft Outlook or another email service.  It can be within a banner ad on your website, where the function of the call to action is explained in the ad with the button underneath it: “The easiest e-card creation you’ll ever find! Design, Publish, and Send Out.”. The call to action then reads, “Get Started Free”. Another technique is a call to action button paired with an animation or slideshow graphic. This draws attention to what you want the viewer to do and creates a dynamic feel to the page, increasing the credibility of the button and the company.  A call to action can also be a “Buy Now” button next to a product, or a short form followed by a button, where a user selects options from a dropdown which than calculates results.

The number of call to actions you need throughout your site depends on a few factors: what type of business you are, what you want to accomplish through your calls to action, and the layout and functionality of your website. If you are a large, product-based business, you’re probably going to have more calls to action than if you are a small business who provides a few services. If you want your customers to do a lot of interacting with you online (such as filling out forms, using tools, and ordering from your website), you will want multiple calls to action with graphics and text that draw attention to it. Finally, if you do most of your business through your brick and mortar location but would like customers to give you call or email you questions through your site, your call to actions can stay on the more simple side.

Beyond Custom Websites incorporates relevant and customized calls to action on all of our websites, designed to increase interest in your business and generate more sales. Our web developers, graphic designers, content writers, and small business experts design custom websites for companies from every industry. We combine unique designs, search engine optimization, expert programming, and personalized customer service to create digital products you can be proud of. Find out more about how we can get you the results you want.