Creating a Dynamic Landing Page

Custom websites serve as your home base online, the place where all other online marketing should stem from. Banner ads, mobile sites, social media pages, and blogs expand a small business’ online real estate. Another great tool that is discussed less often is landing pages. Some people new to online marketing may not even know what a landing page is. So what makes the perfect landing page? What types of landing pages are there? What can they do to increase leads for your business?

A great landing page will have a large, colorful headline that grabs the viewers’ attention.  This headline should be a catchphrase or overall statement about the company. The secondary headline should introduce the main focus of the landing page.  This is also a great place to put a brief testimonial, usually in the bottom left or right corner. Relevant images should separate and compliment each section. Finally, probably the most important aspect of a landing page is the main call to action button. This of course, is what will get the viewer to take the next step, whatever that may be.

When it comes to strategy, you want to match the writing style of the headline and the copy text. While links are a part of almost every landing page, go easy on them—you don’t want to overwhelm or distract the potential customer. With a website, quality control is always important, but it is imperative with a landing page. You only get one shot, one click, so it is paramount that the page loads quickly and correctly.

There are several types of landing pages, but each serves the purpose of convincing the visitor to become a customer through taking action. There are landing pages that stand on their own, micro-sites (where the viewer clicks on the landing page from the website and is taken to another small site), and internal website landing pages.  While any of these can work well for you, the key to a successful landing page is focus. The more direct and to-the-point the landing page is, the more effective it will prove to be. Landing pages are proven to increase leads because they draw customers in from several online sources. They also make people feel comfortable “taking a chance” on your services—committing to a new car insurance plan may seem scary, but requesting information about all your options is something they can try.

Beyond Custom Websites offers small business owners the full online marketing package. We create unique, customized websites for every customer along with mobile sites, social media integration, branded emails, and landing pages. Our web development team is creative, knowledgeable, and available for technical support at any time. Find out how we can get you a dynamicwebsite with a stellar landing page and grow your online presence.