Wednesday, October 2, 2013

Google Maps and Your Website



Every well-made website has a contact page. Every really well-designed website has contact information and a call to action on every page in addition to the contact page. However, one of the best features you can integrate on your website to get people to find you is Google Maps. This feature can increase website traffic, expand the number of keyword phrases people can use to find you, and broaden your web presence by showcasing your business on other venues that link back to your website. That’s why Beyond Custom Websites offers Google Maps integration with all of our small business website designs.

Google Maps listings appear high in search engine results. When a user clicks on the listing, there is always a link to the company’s website, so long as they have one. This creates another path to find a small business website. When a user puts in a search term with a location into Google and they click on one Google Maps listing, it will also bring up other similar companies underneath that listing who are also in that area. This mapping feature does double the work by listing the direct link to the website right next to the Google Maps page in a search.

As you may have figured out by now, Google Maps is one of the best search engine optimization techniques. While all SEO takes time, listing your website with Google Maps will help your custom website move up in the rankings faster. If you are a restaurant called “Henry’s Diner” for example, people will most likely find you when they search for that exact phrase. If your website is integrated with Google Maps, it is more likely people will also find you when they search the term “restaurants” or “diner” with your location (“restaurants in Austin, TX”, for example). Searching with terms such as that one will bring up multiple restaurants in Austin that are on Google Maps. Beyond Custom Websites is all about creating the complete internet presence package. No matter how large or small your team is, it’s important to look big online. This feature is just one way that our services will help you do that.

Beyond Custom Websites is made up of an expert team of web designers, developers, graphic designers, content writers, and business strategy professionals who can not only create a unique, custom website for your company, but a full digital product line that will get you found by potential customers. We help businesses get the results they’re looking for. To find out more, visit our website.

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