Engage your Customers: Interactive Website Features

An aesthetically appealing, customized website is important to get potential customers to find you online and peak their interest. One way to increase the chances of leads turning into paying customers is to have interactive features on your site than engage the user. Web design technology is continually changing, which means it’s important to pay attention to which website elements will keep people coming back. What type of features can you incorporate into your website that will offer users more information, increase SEO rankings for your pages, and make the experience more fun for your customers?

There are features that work well for potential customers, returning customers, or both. A response form allows visitors to provide feedback directly on the page. The most obvious is a contact form, but you can incorporate response forms in other ways that are targeted at specific services, areas of your website, or locations. Customers love to share their opinion and they will respect that your small business is open to various types of direct feedback. You can also include links to other sites, whether that means affiliates, other branches, or resources. You can also provide links to PDFs, videos, and larger-scale images. This will make your website and company more memorable and give users something to save and come back to later while they research your type of products and services.

Images that change when a user hovers over it with their mouse are great for businesses with products that have multiple colors, sizes, and styles. You can have one large image with a description and smaller images with the different color swatches that change in the large image with a mouse hover.   

A customized search menu is also a good idea for customer engagement. For example, an auto parts store can have a dropdown menu where customers can select their make, model, year, and mileage of their car to help them find the right parts and information.

For loyal, returning customers, a fun feature for them may be an option to register for updates. Once they opt-in to receive updates, they will be subscribed to emails regarding sales, new products, and company news. This will keep your company fresh in their minds. Blogs are an effective way to talk directly to your customers; allowing them to make comments will allow them to converse back to you.

These are just a few of the many interactive website features you can create to help your website and your business stand out among competitors. Beyond Custom Websites can create features like these and more based your input and designed especially for your business.  Our team of web and graphic designers, developers, content writers, and small business experts will work to offer you a successful, dynamic website that gets you results. Talk to us today to get started.