Placing the creation of your custom website into the hands
of a web developer begins a partnership with experts who can advance your
online marketing. A skilled web designer and developer should be able to take
simple, broad ideas and run with them to create a website that perfectly
matches what you, the small business owner, are looking for. On the other hand,
the more information you can provide in the initial consulting stages, the smoother
the design process can go. So what information is most helpful to give your web
designer in the beginning of the process?
If you already have a logo, provide your web company with
the most updated version. This can be incorporated into the top banner of your
website throughout every page, along with anywhere else you deem appropriate.
Sometimes, a color scheme is obvious, but having a general one in mind is a
good idea to serve a jumping off point. Are you a coffee shop with the city’s
best cinnamon rolls or chai lattes? Do you have a slogan that sets your company
apart from competitors? Let your designer know. “Best cinnamon rolls in
Charleston” or “We’ll get your car moving again”; specific phrases that speak
to your customer base will serve you very well online.
If you have photos that display samples of your work, these
make a great gallery page. Contact information is often displayed in the header
and/or footer of each page and of course, on the Contact Us page, so provide
thorough and up-to-date contact information is also important. Along the way,
if anything changes (you move into a new suite or add a new phone line), let
your designer know right away so your site can be updated. Other information
will vary depending on the type of business you have and how you want your
website to look and function.
The best web designers can work with very specific ideas or
broad ideas that require more development and no matter what, produce a website
that wows the client every time.
Beyond Custom Websites gathers all this information and more from every small business owner. However, our team of experts can also help you develop logos, choose color schemes, and offer advice on other types of marketing (such as a blog). BCW also writes industry specific content and can edit photos to look flawless on your website. Beyond Custom Websites combines innovative web design and development with ongoing customer relationships and customer service that will exceed your expectations. If you need a website or want to revamp your current website, get in touch with us. We’ll offer you a custom website, branded emails, social media integration, a mobile website and more. Discover what we can do to expand your online presence.
No comments:
Post a Comment